Handmade statement jewelry for the magical and bold. Intuitively crafted wearable art featuring raw crystals and other gifts from Mother Nature.
Spellbound, LLC was founded in early 2018 by Kari Dern as an organic melding of two of her biggest passions in life, creating art and crystals! After taking a leap of faith and leaving a successful career managing on-premise sales for a major beer brand in Manhattan, Kari turned her lifelong dreams into a reality and began to build this self-funded business, one piece at a time. A 'one woman show', along with running the business day to day needs, Kari sources and selects all crystals and materials individually, creates every piece with loving intention by hand, photographs, models, runs social media and the website, manages packing and shipping and writes a personalized note for every piece sent to it's new home!
Since the website launch in September of 2018, www.becomespellbound has sent over 900 pieces to loving homes, and has been ranked in the top 4% of all Shopify stores launched in a similar time period.
Currently based out of Baltimore, Maryland, Spellbound ships worldwide and is featured in a select few art galleries and shops in the USA.
Sales are highly driven by social media. On Instagram, @become_spellbound has over 34k followers and growing!
Clients include Grammy Award winner India Arie, Emmy Award winner Deborah Messing, Actor Carrie-Anne Moss, Entreprenuer & Brand Building genius Jennifer Kem, many amazing energy healers and shamans and more!